Analysing Music Videos

Analysing music videos

View more PowerPoint from solilett

Digipak

A digipak essentially consists of a plastic CD tray glued inside a folding cardboard cover. Though it once referred specifically to the patented digipak packaging, the term has since become a genericized trademark, generally refering to any cardboard based CD package.
Most digipak's will be designed to promote and create attention to the target audience, usually following a simirlar theme to the genre or common codes and conventions of the type of music being sold.

Promotional Video

A music video or song video is a short film intergrating a song and imagery, produced mainly for promotional and artistic purposes. Music videos are primarily made and used as a marketing device intended to promote the sale of music recording.

Introduction

In this project we need to research and produce a music promo video. To promote the video we will also create a website and digipak for our production.
We have decided tha although Tom Speechly is no longer here, me and Sam Guy will stay in a the Sharrison Productions. group. We believe after a good AS year, our A2 project can be be really good.