The main brand for the artist has been the artist logo
'Skream!'. We decided to use this thought all the ancillary tasks and
production so that the artist was constantly recognised by this logo. We also were
trying to constantly keep the urban but modern style and scene throughout. The
website is basic, only showing key information which we believed overall gave
the same style in which we consistently wanted.
We believed that all products made constantly related to one
another with the use of cycles especially between the main production and digipak.
Although, a main difference between the website and digipak is that the website
does not have the cycle theme as much; we only wanted the cycle theme for the
main production, but have the artist focusing on the urban style.
We decided we wanted to create a representation of the type
of people that would listen to the music rather than the artist themselves.
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